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Atlanta (CNN Business)”Fortnite” is big business and an unlikely cultural phenomenon that is sweeping the globe.

Mercedes-Benz and eSports — isn’t that a contradiction? On the one side there’s a brand that even today is often regarded as conservative, has a tradition going back 130 years, and is associated with motorsports.

What Is eSports? Not quite sure what eSports is? Whether it’s a medium for entertainment, a hobby in one’s freetime, or a potential source of revenue from bets, it’s clear that eSports is something everyone should be on the lookout for, especially as its popularity increases.

Firm’s latest analysis shows 46% of all video game enthusiasts are female Newzoo has released new research that shows women make up almost half of all gamers, as well as offering some insight into how they engage with the medium.

Esports phenomenon changing gaming stereotypes There’s a new sport gaining popularity, and it doesn’t involve a field, a court or even a ball.

Will Smith joined the server Esports organization Gen.

Key Points “The Simpsons” has featured esports in an episode.

Between League of Legends appearing in the Asian Games and worldwide phenomenon Fortnite dominating headlines, 2018 has been a formative year for eSports.

LITTLE ROCK (KATV) — The world of competitive gaming, known as Esports, has evolved its way into high schools across the Natural State.

Women’s viewership of esports grew from 23.

PHOTO: The crowd roars during the Overwatch League finals on July 27 at the Barclays Center in New York City.