LendEdu recently did a survey to evaluate changing spending habits as it relates to eSports. The findings are revealing in a sport that is emerging to the forefront of cultures in every country.
When we talk with potential franchisees about eSports, the first thing many of them say is “What is eSports?“. After a brief explanation, we typically hear back about a week later with the same response: “Ok, I have no idea how I have missed this .. but ever since we discussed eSports, I see it and hear it everywhere around me!”. That experience will fade away in the months and years to come, as the trends become as much a part of the culture as buying $5 coffees (i.e. remember the first time you walked into a Starbucks and said, “$2.95 for coffee! No one will ever pay that”). Yep… it's the same thing.
Here are some findings
They surveyed 1,000 self-identified eSport fans, and they came away with the following key findings:
- 62% of respondents indicated that they have spent money on eSports before, with the estimated average eSport expenditure coming in at $566 per year.
- 49% of respondents would rather spend money on eSport event tickets instead of sporting or concert tickets. Further, 51% of respondents would rather spend money on eSport merchandise instead of sporting merchandise.
- If they only could afford one, 45% of parents would rather pay for their child's one-on-one video game lessons instead of sport or academic lessons.