Our History

Our Purpose

Achieving global brand leadership through franchising.

The Story that Started with Friendship

Three friends, to be exact. Each from different backgrounds, these three and their teams spent several months discussing the enormous growth of the Esports industry in the world and how to better serve what they now call “the most underserved market in the world”.

Those initial meetings resulted in incredible relationships, including one of the largest manufactures of Esports furniture in the world. These key connections positioned CES to bring the very best systems and operations to potential owners worldwide.

Contender Esports Market Entrance

After much discussion, the decision was made to start a new franchising company that not only offered the top line equipment but also contributed to the business development for entrepreneurs wanting to open up their own locations. Focused on operations, marketing, vendor relationship, managing key metrics, real estate selection and training, Contender is positioned to be the premier solution for gaming franchises around the world.

The additional focus on how to reach customers for our franchisees on a regular basis, as well as retain them through highly maintained events gives our franchisees an extra edge.

The Writing On the Wall

Visiting a Contender Esports location for the first time is always met with wonder and awe from the time that a customer begins walking through the entrance. While they are being pulled in by the sophisticated technologies, the customers are also inspired by a genuine Sports theme that is often noted in the top training facilities for athletes around the world.

While the gaming culture is just now being accepted as a true sport, Contender reinforces this with their guest by creating an environment of winning, a challenge to success and athleticism.

A Place for Everyone

Never before had there been a gaming center that drew people from every socioeconomic background. Yet, Contender makes it a point to make sure that every age bracket and level of gameplay is accepted in our top tier facilities.